Saturday, 12 March 2011

Here Are The Five Tips To Rapidly Grow Your Business

Do you want to grow your business rapidly? Here are the five tips.

1. Never Forget Where You Came From
As your business grows and becomes bigger than just your first core group of clients, it is vital for you to remember not to forget about those clients and how they got you to where you are today.
Memorize the names, traits, and order specifics about your first core of clients to avoid treating them as mere numbers on a spreadsheet. Keep in contact with these clients and offer your assistance whenever necessary.
In addition, asking a core client for feedback is never a bad idea, as it can give you insight into what attracted them to your product/business in the first place. It is very hard to gain a customer, but remarkably easy to lose one if you change your product too much or reduce its quality.
If you build a healthy business relationship with your first, core clients, they will feel comfortable enough to tell you when your business is not meeting their expectations.
2. Grow Smart
Growing too fast will kill your business faster than an inferior product will. Without the proper infrastructure set up internally to accommodate your growth, you will become overstretched, and the customer service and product quality that enabled your growth in the first place will inevitably suffer.
There are numerous signs that your business is growing too fast, including:
• Constantly operating in crisis mode
• Relying heavily on temporary workers
• Higher rate of turnover and low employee morale
• Increase in negative feedback from customers
If you find yourself dealing with one or more of these issues, step back and look at your overall infrastructure and business plan: is it strong enough to handle the current rate of growth?
3. Search Out Problems
Many times, clients who are experiencing problems with your product will not tell you about it, but will simply stop using it and tell all their friends about their bad experience.
This bad word of mouth is poison to any business without a multi-million dollar marketing budget; best to follow up with your clients several times to ensure their satisfaction with your product.
Moreover, utilizing search engines to seek out bad word of mouth or bad press can yield some surprising results. Google search “(product) sucks,” or “(product) broken,” or “(product) disappointing” and see what pops up.
With a fast reply to these issues, you will show clients you are serious about keeping their business, and are not taking your dealing(s) with them for granted.
4. Marketing On The Cheap
Chances are, your business does not yet have a multi-million dollar marketing budget; it is easy to be intimidated by the campaigns that larger companies throw at consumers on a daily basis, but bigger isn’t necessarily better.
In addition, most business owners only look at the advertising side of marketing, but there are two marketing steps to complete before you even consider publicity:
• The first step is to determine who your product benefits and how to effectively reach those potential customers.
• The second step is to create an identity for your product featuring a crisp, professional image that inspires trust in your potential customer base.
• The final step is now advertising: find a cost-effective way to communicate your message to your potential customer base, and offer them an incentive that motivates them into action.
Again, this doesn’t necessarily mean spending thousands of dollars on media blitzes and commercials.
5. Influence A Loyal, Strong, Happy Employee Base
While degrees from Online Schools and lots of letters and titles after somebody’s name can help your business in theory, they mean nothing without loyalty, strength, and a hard-working attitude.
Having employees with these traits will facilitate your business moving forward and weather the storm of competition.
Moreover, a happy employee is a more productive employee, reducing operational costs and the loss of productivity associated with having to train new staff because of turnover.
It will also benefit the future of your company, as you will have potential leaders and managers right there, working for you already.


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