Online marketing is a growing field, and it isn’t until now that people are seeing the potential power in a sound online marketing campaign. Most people want to take advantage of this aspect of advertising, yet many have no idea where to begin. The following topics provide a basic overview of online marketing.
Paid Traffic
For companies or small businesses with a decent to large budget, utilizing paid traffic platforms is the quickest way to drive traffic to your websites. Advertising platforms charge marketers a fee per click or per viewing of their ads. Because of these instant results, it is much easier for online marketers to narrow down and determine the optimal setup for these paid traffic campaigns.
For example, with the proper tools and testing, online marketers can determine which ad copies, ad placements, and images result in the best return on investment for the campaign. It’s the quick results and laser-precision that make paid traffic a desirable path. However, once you stop paying for the traffic, your sales stop as well.
Search Engine Marketing
If you don’t seem to have a large enough budget and would rather have more long-term success, search engine marketing may be just for you. By using various tactics and services, search engine optimizers can drive up your rankings on search engines like Google for relevant keywords that can possibly turn leads into sales for your online business.
The beauty about search engine marketing is this traffic is free and you can possibly rank high for particular keywords for a long time, if not forever. However, it can possibly take months or years to rank for highly competitive keywords, so constant work and waiting to get your site ranked is not for everyone.
Hiring the right search engine optimization professionals can make this much easier as you can focus more on your business. With this hands-off approach, it’s just a matter of waiting to get those high rankings. Once you have the rankings in the search engines that you desire, then you can begin optimizing your site for better sales conversions.
Social Media
The internet is heading in a more social direction, and that’s why social media marketing is all the rage right now. This, like search engine marketing, is a free traffic source that can take advantage of the large number of users gathering at online hubs. At these hubs, many people share the same interests, so advertising on these platforms can be quite powerful.
Facebook and Twitter are two prime examples of social media sites, while YouTube is also one of the top resources on the internet, as videos hosted there have the potential to go viral and reach millions of viewers.
Online marketing is still growing and is constantly changing. These are just a few of the basic elements in online advertising. If you found any of the topics above interesting, then maybe online marketing is the solution you need for your business.
